Despite their many benefits, particularly on the marketing front, several social media platforms have received criticism for their lack of flexible bio tools. Since only one link can be operational at a time, users must choose between replacing it entirely, or keeping it active, directing their followers to a page of their choosing. While, admittedly, this provides businesses with a unique opportunity to engage with potential customers, many have expressed a slight disappointment with the limitations presented by these formats. We wouldn’t be surprised if you feel the same. Besides, few enjoy replacing their bio’s each time their marketing visions change.
The good news is, you can do more with your bio than you probably think. Creators have increasingly begun to rely on external features that combat the shortcomings of existing social media platforms. Specifically designed to help people optimise their content, these tools allow their users to post several links at once, without having to spend hours deciding which would best suit their client’s needs. Given the plethora of benefits on offer and the obvious misinformation that surrounds the availability of these software’s, we felt it necessary to create this guide. We will explain the tools, how they work, and provides some examples of leading brands.
Let’s get into it, shall we?
What is Bio Tools?
Bio tools are, for many, one of the most important pieces of equipment in their marketing toolbox. Allowing their users to share several, different links with their followers, despite the majority of social media platforms failing to offer such a feature, they not only deliver a competitive edge to those who use them but also create unique opportunities to increase reach. Under the typical format, in which creators are required to select a single destination for their bio traffic, links must be selected in accordance with the demands of the audience to which they are targeted. With a Bio tool, however, you need not worry about attracting a single group of potential customers. Instead, you can use your platform to promote a diverse portfolio of social media accounts, websites, products, or services, using just one collective point of reference. This way, you can target several customers at once, while remaining true to your brand image. Simply perfect for those seeking to make an impact in the market, increase their consumer base, and generate revenue.
How to Make the Most Out of Bio Tools
Though there are several Bio Tools on the market, a lot of them share similar features. So, while we cannot list them all, we have created a general guide that should help you to make the most out of these impressive innovations. Whether you’re a seasoned social media user or are completely new to the scene, we recommend you take a look at some of these tips. Either way, we guarantee you will be more than satisfied with the results.
The first thing to consider when using Bio Tools is whether or not they are efficient for you. Before we get into the gritty details, it is probably worth explaining exactly what we mean by this. The question of whether a certain product, add-on, or in this case, tool, would be something that would truly contribute to bettering your social media experience should really only be answered by you. As part of this, you should consider all available options before committing to a certain brand or package, ensuring each feature is capable of positively impacting your day-to-day activities. For example, if you are a small company, with an extremely niche target audience, it might be the case that you do not require any more than Instagram, Facebook, or Twitter already have to offer. You wouldn’t purchase a car with 6 seats if 4 were enough, right? Well, the same goes here. If one link is enough to fulfil your marketing goals and provides a sufficient stream of traffic to the destination page, there is no need to invest in a tool designed for those with more demanding clientele. So, remember to only commit where you feel it is completely necessary.
Second, and perhaps most importantly, you want to make sure that you are familiar with the general steps required to successfully operate a Bio Tool. As aforementioned, there may be slight discrepancies between brands and versions, but there are some general comments worth making. You will need to prepare and implement an appropriate landing page. Though this does not need to be as perfectly crafted as it would if you didn’t have several opportunities to promote your product and service, it should be able to create a positive first impression. This will help to increase the number of clicks that result in sales, by encouraging your followers to find out more about your brand, and hopefully stay connected as you grow and progress. Many tools also offer the ability to customize the various aspect of the landing page, so those of you with an established house style/image need to maintain this during the design phase. Once you have completed these steps, the tool will create a small link that can be shared in your bio, directing customers to your bespoke landing page. Sounds too good to be true, right?
Fortunately, this isn’t the case. Bio Tools really are as good as they seem. So, why don’t we jump into a few examples?
Notorious for its stunning, fully responsive layouts, Elink.io is one of the best Bio Tools on the market. Offering thousands of designs, allows users to express their creative freedom, without having to break the bank.
Go to: http://www.Elink.io
2. Sked Link
With Sked Link, customers can attach links to blogs, newsletters, websites, and more, each with several, respective design options. Another cool feature with this tool is its analytics tracker, allowing users to monitor the performance of their bio links.
- Auto-posts across platforms
- Visually Plan your feed
- Analytics / UTM codes
Go to: https://skedsocial.com/
Perfect for those on a more restricted budget, Pallyy offers plenty of all-in-one marketing tools, for just a small price. Whether you’re a massive company or just a start-up, this tool provides the perfect opportunity to expand your social media presence.
Go to: https://pallyy.com/
Take your Linktree wherever your audience is, to help them to discover all your important content. Use it on your Instagram bio or elsewhere. Link to multiple websites, and now even have you users pay for services directly. Free option and $7 USD per month.
- Add unlimited links
- Get a breakdown of your link traffic
- Customize colours, fonts, and button styles
- Analytics on the paid version
- PayPal payments and “support me” links
Go to: https://linktr.ee/
Tap.Bio converts basic links into Instagram Stories. Since the platform requires a minimum of 10,000 followers to allow this ordinarily, the tool provides a unique opportunity for smaller companies to expand their reach.
Go to: https://tap.bio/
Connect your followers to all you offer from your link in bio with a Milkshake website. You can turn your one Instagram link bio into a free Insta website that leads people to all your links, promos and more. Download the APP from the Apple Store or Google Play.
Cost is $0
Go to: https://milkshake.app/
Campsite boasts an incredibly accessible interface, with several design options and customizable features. Choose between the free plan, or go pro for just 7 dollars, and begin your marketing journey today.
Create a unique and powerful social landing page that works with Facebook, Twitter, Instagram and more by taking advantage of the features of Campsite Pro.
⛺️ Advanced analytics for better insights
⛺️ Remove the Campsite branding
⛺️ Use your own domain
⛺️ and much more…
Go to: https://campsite.bio/
Feedlink allows its users to tag each photo on their feed with a unique link. Besides driving sales, this helps to maximize brand potential, reaching thousands of customers in just a few clicks. Plans start from $0 up to $99 a month depending on features.