The Digital Content Creator is responsible for enhancing visual communications and amplifying storytelling by creating content for our categories (industries). You are responsible to assisting our product and marketing teams create content that is both educational and fun and speaks to the customers. Boring content is NOT an option at Web Apeel. We’ve worked hard to create content that gives these industries an ability to thrive. You’ll have to bring it on day one and every day!
What you’ll be doing:
- Researching social media content for our categories: Dental, Optometry, Orthodontics, Real Estate, HVAC and Wedding Planners.
- Working directly with the video and graphics team to create stunning content.
- You will be delivering crafted copy which includes: suggested comments, and hashtags – which you will have to research for the best appropriate ones to you for each industry.
- Working alongside our Content lead and product teams to deliver a seamless end-to-end experience for customers.
- Crafting video content for social media (script writing).
- Work with branding and marketing to review any and all analytics, content performance and user feedback to make decisions on future content types.
- Champion proper presentation of content and design in accordance with our overall goals and objectives as a company.
- Storytelling through educational posts for all industries.
What we’re looking for:
- At least 5 years experience as a content creator / digital writer for SAAS, or a technology company.
- At least 3 years experience with social media
- A BA/BS business degree is preferred
- Branding knowledge is an absolute must
- Vast knowledge of social media and best practices – you are a social media rockstar
- Energetic, resourceful and proactive self-starter
- You know your way around social media software, apps, and Google Workspace
- Work in a fast paced environment that is hard-deadline driven
- Creative vision and keen editorial judgment
- Superior writing, and communication skills
- Any knowledge of our industries we serve is an asset