The Furnace Company
Web Design / Internet Marketing / Graphic Design
TURNING UP THE HEAT, COOLING OFF COMPETITORS.
Living in Edmonton requires a furnace, that’s a fact. With so many dealers and different product lines, The Furnace Company stood out with the ability to provide legendary customer service with quality products designed by Lennox.
With continued business growth, the company recognized the importance of shifting their marketing from traditional to digital methods as potential consumers became research savvy and wanted information at their fingertips.
Web Apeel developed content consumers required to make decisions as an integral part of their digital footprint. Content marketing, email automation, and embracing social media and creative services achieved Page 1 success for SEO (including search terms such as: Furnaces, Air Conditioners, Hot Water Tanks, and Repairs). Our relentless content marketing efforts provided a steady return on investment through Google & Facebook advertising and a significant increase of online appointment bookings.
#1 In Search Marketing
65% of Leads came through from the website. Web Apeel however reached Page 1, First Result for numerous competitive keywords such as: Furnaces, Air Conditioners, Hot Water tanks and more. Local SEO was thriving and still is today. Web Apeel also initiated the “Small Business” Air Miles reward program. The program established brand power, credibility and exposure which motivated consumers to purchase with The Furnace Company over competitors.
SOCIAL MEDIA MARKETING
Web Apeel helped us with everything digital marketing – SEO, PPC, Social. Our leads increased while cost decreased. We maintained #1 position in search engines year over year. Majority of our leads now come from the internet.